Marketing Quiz - 2285 Words

University of the Southern Caribbean School of Business Principles of Marketing Take Home Assignment on Chapter 13-16 Name: __________________________________ ID_______________________DATE__________ Refer to the scenario below to answer the following questions. Section 1. In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who are intrigued with the lifestyle of Shipshewana s largest population the Amish. Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on†¦show more content†¦This small retailer of quality second-hand children s clothing thrives on the sale of a vast inventory of children s clothing placed there on consignment. Because small children grow so quickly, Second Avenue s owner commented, they often outgrow many of their clothes before they ve hardly been worn! Second Avenue provides a way for people to sell their children s cloth ing, earn a few dollars, and buy the next larger size. We re extremely picky about the condition of the clothing we stock, the owner stated, but we sell most items at a 60 percent discount. 7. Which of the following media options would MOST benefit Second Avenue s promotional efforts given the store s limited budget? A) periodic advertising in a local newspaper B) daily advertisements on a local radio station C) weekly commercials during the local evening news D) a billboard placed on the interstate E) a link on the city s Chamber of Commerce Web site 8. Second Avenue wants to create a postcard to be sent to local families with young children. The postcard will include information about the store s typical inventory, store hours, and directions. 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