Comparison of Kafkas Metamorphosis and Dali’s Illumined Pleasures Essa

A Comparison of Franz Kafka's novel, Metamorphosis, and Salvador Dali’s Painting, â€Å"Illumined Pleasures† In Franz Kafka novel, Metamorphosis, we are introduced to the disappointment that Greg Samsa feels as a result of feeling inadequate through the middle class life he is leading. In this novel, Kafka uses a build up of emotion caused by his own internal struggle and expresses it through this rather perverse story. Like Kafka’s complex and daunting tale, many surrealist painters have used the same emotion and theme through their artwork and through the use dimension, have brought this feeling to life. In the Salvador Dali’s painting, â€Å"Illumined Pleasures†, this same morbid appeal can be found as well. Both of these works of art are similar in that there is a loss with the sense of the real world and there is a more dominate representation of a world that would reflect that of a dream. In Franz Kafka novel, Metamorphosis one can easily perceive the dissatisfaction faced by Greg Samsa somewhat dull and repetitive life. In spite of his unhappiness towards leading his proletariat life-style his feels an obligation with having to the be backbone of his family and provide them with the financial support Starting off as being believing that he was the backbone of his family, Samsa soon discovers when he is transformed into a rather grotesque bug, his family complete neglect towards his contributions and how helped them with their overall survival. When transformed into a bug overnight, Greg Samsa experiences struggle and anguish not only through the new form his body has taken but also the through the discovery and realization of his family member’s demeanor. As a result of being turned into a bug, Samsa starts to find a new taste... ...rightening than the last. The thoughts in this painting are scattered and don’t necessary follow a straight sequence. One can conclude from this that through his painting, Dali incorporates many factors similar to those one would experience when dreaming. In both these works we are introduced into a somewhat distorted sense of reality. Though in thought we can imagine ourselves feeling as small or worthless as a bug a times, it is pretty accurate to say that the possibility of someone suddenly transforming into a bug is highly unlikely. Like Dali’s painting, we also find ourselves examining something that seems to be off course with our general sense of reality. With its gory and disturbing imagery, Dali’s painting and Kafka’s novel both seem to have captured a common nightmare brought to life either through elaborate story telling or through vibrant painting.

Market Analysis of Automobile Industry in India 2013 Essay

1. Introduction Automobile industry is the key driver of any growing economy. Due to its deep forward and backward relation with almost every segment of the economy, the industry has a string and positive multiplier effect and thus propels progress of a nation. With the falling demands for vehicles in most of the mature markets due to the global recession, high fuel costs and urban driving restrictions, the industry is focusing its attention on expanding middle classes in the new powerhouses of China, India, Brazil, and other growing nations. India’s per capita real GDP growth at 8.6% (CAGR) over the six year period 2005-2011 had contributed substantially towards raising the standard of living of households, which in turn had been one of the key drivers of growth for the country’s automobile industry. But over 2011-12 and 2012-13, inflationary conditions, firm interest rates, rising petrol prices as well as weak monsoons adversely impacted disposable incomes causing a consumption squee ze. [1] According to the global automotive executive survey 2013 done by KPMG, 86% of the respondents feel market growth in emerging nations is an important trend- a view shared by auto executives from both the TRIAD market(Japan, Western Europe and North America) and the BRICs. The developing markets along with e-mobility and the changing urban environment had brought about a change in the automobile industry. 56% of the respondents in the BRICs feel innovative urban vehicle design concepts are an important trend compared to 55% from the TRIADs. The Indian automobile market is one of the competitive markets with low costs, which make it an attractive assemble base for foreign automobile manufacturers. India is also the second fastest growing automobile market in the world after China.[2] 2. Market Segmentation The automobile industry has been broadly divided into the two wheelers, passenger vehicles, commercial vehicles and three wheelers. The various sub divisions of each segment is shown in the following figure 2.1. Figure 2.1. Market Segmentation of Automobile Industry Source http://www.ibef.org/download/Automotives-March-220313.pdf Source Figure 2.1. Market Segmentation of Automobile Industry Source http://www.ibef.org/download/Automotives-March-220313.pdf Source The two wheelers dominate the production volumes in FY 2012, which contributed for more than three quarters of the total automobiles production in the country. India is the world’s 2nd largest two wheeler producer and the 4th largest commercial vehicle producer. Figure 2.2. Market share by volume (FY12) Source http://www.siamindia.com/scripts/market-share.aspx 2. Passenger Vehicle Segments The segments in the passenger vehicle industry are done based on the price, utility and the length of each vehicle. There are different parameters based on which the cars available in the Indian market are categorized. The technically defining parameters are based on the length of the car, engine capacity, features offered, seating capacity and structure of the car etc. SIAM or Society of Indian Automobile Manufacturers divides the Indian passenger vehicles in the segments A1, A2, A3, A4, A5, A6, B1, B2 and SUV. The classification is done solely based on the length of the automobiles. The details of the segments are mentioned as in table 2.1. Car Segment| Length of the car/Model type| Car model belonging to the segment| A1| Up to 3400mm| Nano| A2| 3401 to 4000mm| Alto, i10, Zen, Wagon R| A3| 4001 to 4500mm| Manza, Logan, Dzire, City| A4| 4501 to 4700mm| Corolla, Octavia, Optra| A5| 4701 to 5000mm| Accord, Camry, Sonata| A6| More than 5000 mm| Mercedes S class| B1| Vans| Versa, Omni| B2| MUV/MPV| Sumo, Innova| SUV| SUV| Vitara, CRV| Table 2.1. Passenger car segmentation based on length However, though it is simple and easy to divide the passenger cars based on their length, it is not at all practical. The price of a car isn’t determined by length only. A shorter car might be priced higher than a lengthier model. Also the features and configuration of the car models doesn’t depend on the car length. Hence, to avoid all the confusions the Indian passenger cars are popularly divided into the below mentioned segments according to the following properties, as in table 2.2. Car Segment| Distinguishing feature of the cars in this segment| Car model belonging to the segment| A| Cars priced below Rs. 3.5 Lakh| Alto, Spark, Nano, Eon| A1| Hatchback priced lower than Rs. 6 Lakh| Santro, Indica, Beat| A2| Hatchback priced between Rs. 6 to 7.5 Lakh| Ritz, i10, i20, Swift, Figo| B1| Vans| Versa, Omni| B2| MUV/MPV| Sumo, Innova| C1| Sedan models priced below Rs. 8 Lakh| Indigo, Fiesta, Sunny| C2| Sedan models priced between Rs. 8 to 9.5 Lakh| Verna, Manza, Linea| D1| Premium Sedan models priced below Rs. 15 Lakh| Fluence, Corolla| D2| Luxury Sedan models priced below Rs. 25 Lakh| Sonata, Camry, Kizashi| SUV| SUV| Vitara, CRV| Table 2.2. Passenger car segmentation based on price Body type is the other most popular factor for classification of passenger vehicles. This segmentation process is not only limited to the Indian sub-continent, this is a common method that enjoys popularity throughout the world. The segments we suggest according to the car body types and the pricing are mentioned as in table 2.4. Range| Pricing| Entry| Below 5 lakhs| Economy| 5-15 lakhs| Premium| 15-30 lakhs| Luxury| 30-60 lakhs| Super Luxury| 60 lakhs and above| Table 2.3. Segment pricing Car segment| Range| Cars in Indian market| Hatchback| A1| Entry| Maruti Alto 800, Nano, Hyundai Eon, Maruti WagonR| | A2| Economy| Hyundai i20, Maruti Swift, Fiat Punto, Volkswagen Polo| | A3| Premium| BMW MiniCooper, Fiat 500, Volkswagen Beetle| | A4| Luxury| N.A.| | A5| Super Luxury| | MUV/MPV| B1| Entry| Maruti Eeco| | B2| Economy| Maruti Ertiga, Toyota Innova, | | B3| Premium| Mercedes Benz A-class, B-class| | B4| Luxury| N.A.| | B5| Super Luxury| | SUV/Crossover| C1| Entry| Mahindra Thar| | C2| Economy| Ford Ecosport, Renault Duster, Force One| | C3| Premium| Skoda Yeti, Mitsubishi Pajero, Toyota Fortuner, Maruti Grand Vitara| | C4| Luxury| BMW X1, Audi Q3, Landrover Freelander 2| | C5| Super Luxury| Audi Q7, BMW X6, Volkswagen Tourareg| Sedan| D1| Entry| HM Ambassador| | D2| Economy| Maruti Dezire, Nissan Sunny, Toyota Ethios| | D3| Premium| Maruti Kizashi, Skoda Superb, Hyundai Sonata| | D4| Luxury| Volvo S60, Audi A4, BMW 3 series, Audi S4| | D5| Super Luxury| Mercedes Benz S class, Audi S6, Audi A7, Jaguar XJ| Van| E1| Entry| Maruti Omni, Tata Venture| | E2| Economy| Tata Winger, Tata Winger Platinum| | E3| Premium| N.A.| | E4| Luxury| | | E5| Super Luxury| | Table 2.4. Passenger car segments 3. Market Analysis The various aspects involved in the automobile industry, namely the market size, market trends, penetration rate, growth rate, etc. are analyzed in this chapter. The distribution channel involved for the passenger vehicle segment is also discussed here. 3.1. Market Size In the passenger vehicle segment, there has been an increase in sales by 1.20% in the FY 2012-13 compared to that of FY 2011-12 with figures of 20,626,227 units of production of passenger vehicles, as shown in figure 3.1. The cumulative average growth rate (CAGR) for the period from 2008-12 was 14% compared to the estimated CAGR for the period from 20013-21 which is 13%. 3.2. Market Trends One of the major player in the world automotive industry is Indian car market. It is the second in automobile industry after China. Indian car industry is facing a serious problem is present year. Car sales are down by more than 6% in FY 2012-13 compare to last year of FY 2011-12. The main reasons are high interest rates, fuel price, high inflation, low movement in other sectors etc. But irrespective of the sales slump, Utility vehicle segment is having the maximum growth in this segment at 52%. Ertiga has put successful foot print this segment. This vehicle is giving good competition to Innova. SUV segment also grown due to its fuel economy and price combination became top choice for larger families. Kerala now accounts for 10 per cent of India’s luxury car sales. Kochi in particular has emerged as India’s strongest growing market for luxury car brands like BMW, Audi, Mercedes and Jaguar Land Rover. Another major trend in the automobile industry is the age of the potential customers are decreasing with the role of IT and other industries. 3.3.Market Growth rate The growth in passenger vehicle segment is at 2.15% for the FY 2012-13 compared to that of FY 2011-12. Cars have a negative growth of -6.69% when compared to that of utility vehicles which has an increase by 52.20% and vans with a minor growth of 1.08%. Figure 3.3. Passenger Vehicle segment growth rate for FY 2012-13 Source http://autobei.com/blog/passenger-vehicle-analysis-fiscal-year-2012-13/ 3.4. Market Penetration India has shown a great potential in passenger vehicle segments with penetration rate of 13 vehicles per 1000 population compared to the other BRIC countries making it the most attractive market for the industry presently. Figure 3.4. Market penetration for BRIC countries FY2010 per 1000 population Source Worldbank Figure 3.4. Market penetration for BRIC countries FY2010 per 1000 population Source Worldbank 3.5. Market Opportunities Car sales in India may be on a downside at the present but the total automobile market size will triple to 9.3 million units by 2020, according to global marketing information services company JD power. Driven by enhanced demand as the number of people with disposable income increases, the sector will grow at a compounded annual growth rate of 16% during the period as per the market research firm. They forecast India to have a consistent and gradual growth such that the automobile market will triple from the present size of about 9.3 million units. 3.6. Competition Intensity 3.7. Pricing Structure 3.8 Market Profitability 4. Distribution Channels * Company has 246 local suppliers and 20 global ones – they all function in a seamless manner. The company strictly receives their supplies ordered the previous night in a two hour slot the next day. A far cry from the initial 30 day supply period. * The company had adopted Just In Time (JIT) to achieve higher operational efficiencies and reduce inventory carrying cost. Maruti Suzuki has adopted the e-Nagare system of electronic flow which has completely transformed its supplier chain. * To achieve JIT material supplies, the company has given preference to locally based suppliers. Over 76% of the company’s 246 suppliers are located within 100 kms of radius. They have strategically located the suppliers of bulky components such as instrument panels, fuel tanks, bumpers, seats, etc. adjacent to the company’s manufacturing facilities in the Suppliers’ Park. * In order to enter new markets, Maruti Suzuki has ventured into contract manufacturing. For example vehicles manufactured in India are sold under the Nissan brand in European market. * Using a combination of Unix Shell programming, Oracle forms, .Net, and Windows FTP technology, the internal team brought transparency to the export supply chain. * Maruti Suzuki has 933 dealerships across 666 towns and cities in India. It has 2,946 service stations in 1,395 towns and cities throughout India. It has 30 Express service stations on 30 National Highways. 5. Competition Maruti Suzuki is India’s largest OEM of passenger cars, netting about 55% of domestic sales. The biggest competitor for Maruti is Hyndai Motors. Quality Product/service| 0 50 100 Maruti / Hyundai| Reputation in eyes of customers| 0 40 50 100 Hyundai Maruti | Prices| 0 40 50 100 Maruti Hyundai | New productslaunch/development| 0 50 100 Maruti / Hyundai| Table 5.1 5.1. Success factors of Hyundai * Refreshing the brand image is one of the key success factor of Hyundai. In the last decade, Hyundai Motor has made significant inroads in building its brand from the â€Å"Worst Car Ever Made† to a 72nd ranking in the 2007 Best Global Brand survey. * Efforts were made from Hyundai in this aspect and as a result, Hyundai Motor has been recognized as a producer of quality cars which are reliable and affordable * Stylish design of the products and tagline â€Å" new thinking new possibilities† made the company to collaborate with its branding. * Global presence for Hyundai is high when compared to Maruti. 5.2. Competitors for Maruti Hyundai, Toyota, Honda and Chevrolet are the main competitors for Maruti, with Hyundai and Chevrolet the main competitors in small car segment and Toyota and Honda joining in the race recently with the launch of Ethios and Brios respectively. 5.3. New competitors * Honda is coming up with new cars which are targeting the same group of Maruti products Ex: Amaze, Dzire * Hyundai is coming up with Grand i10 as a competition for Swift. * Other car makers like Nissan, M&M are also releasing products in hatchback car segment rigorously which has to be faced by Maruti. 6. Reference 1) http://www.kpmg.com/KZ/ru/IssuesAndInsights/ArticlesAndPublications/Documents/KPMGs-Global-Automotive-Executive-Survey-2013.pdf 2) http://www.icra.in/Files/ticker/SH-2013-Q2-1-ICRA-Two-Wheeler.pdf 3) http://profit.ndtv.com/news/corporates/article-5-facts-about-indias-growing-two-wheeler-market-305607 4) http://autobei.com/blog/passenger-vehicle-analysis-fiscal-year-2012-13/ 5) http://www.strategy-business.com/article/00162?gko=8346f 6) http://www.cardekho.com/compare/hyundai-elantra-and-maruti-kizashi.htm 7) http://www.motorbeam.com/cars/maruti-suzuki/maruti-suzuki-ranks-highest-in-customer-satisfaction/ 8) http://cars.pricedekho.com 9) http://www.cardekho.com 10) http://www.prokerala.com/automobile/cars/ 11) http://autoenthu.blogspot.in/2012/08/passenger-car-segments-india.html 12) http://profit.ndtv.com/news/industries/article-indian-auto-market-size-to-triple-to-9-3-million-units-by-2020-jd-power-319349 13)

Aristotle’s Account of Pleasure - 1276 Words

Aristotle’s Account of Pleasure We are a pleasure driven society always waiting to be amused. Self indulgence is a very natural aspect of human life. Does pleasure affect our lives? Will it make us happy at the end? Well, Aristotle will let us know what it means to be happy and have a good life in the Nicomachean Ethics. In the process, he reveals his own account of pleasure as well as other philosophers opposing views on the subject. The author highlights the key them by telling us that pleasure is not the chief good. However, it is an end in itself, which makes it good. In addition, pleasure is also not a process because it doesn’t involve any movement from incompleteness to completeness. According to Aristotle, happiness is†¦show more content†¦It is not complete therefore it’s a movement, e.g. blocks of a building. Another example to illustrate this would be a temperate man avoids pleasures (1152b, 13-17). He is avoiding the temptation of pleasure because it’s distractin g him from making the right choice. For example, one avoids going to the bar because he is alcoholic. Having stated, all the views of other philosophers, Aristotle tries to attack against those who say that pleasure is wholly negative. In his opinion, there are many types of pleasures and some come from doing good deeds while others come from base sources, e.g. the pleasure of helping a handicapped person wouldn’t be considered bad. According to Aristotle, humans are above the animals and plants because humans have the power to reason, therefore they can live actively in accordance with the virtues. One cannot get the pleasure of the just man without being just (1173b, 29-31). Again, they are depended upon the situation and the agent, e.g. a person with a sick mind would find disgraceful pleasures pleasant and a normal person would find them unpleasant. What is good for one person and bad for another. One might enjoy drinking too much liquor and the diabetic person eating sugary things. These are just temporary pleasures, but have a negative effect on the body. Ther e are many things we should do, even if they don’t bring any pleasure, e.g. seeing and remembering. Therefore pleasure is not good nor it’sShow MoreRelatedAristotle on Friendship Essay1134 Words   |  5 Pagesand IX of the Nicomachean Ethics deal solely with this topic. A modern day definition of a friend can be defined as â€Å"one joined to another in intimacy and mutual benevolence independently of sexual or family love†. (Oxford English Dictionary). Aristotle’s view on friendship is much broader than this. His arguments are certainly not flawless. In this essay I will outline what Aristotle said about friendship in the Nichomachaen Ethics and highlight possible flaws in his arguments. FriendshipRead MoreThe Aristotles Idea of a Good Life Essay1037 Words   |  5 PagesQuestion: What is Aristotle’s idea of a good life and why does he view a good life in this way? Is Aristotle’s understanding of a good life accurate? Why or why not? (Make sure to talk about the concept of the mean). To Aristotle leading a good life, for the most part, means fulfilling one’s purpose in a way that is good by balancing life’s pleasures. In order to determine if an object fulfills its function in a good way, we must first consider the object. If we were to agree that a car shouldRead MoreAristotle s Views On Human Happiness1022 Words   |  5 Pagesmust be repeated throughout one’s life. Aristotle’s view can be considered to be flawed as he says that only human beings can fully use reason or be described truly happy as happiness derives from reasoning. He argues that the distinction between human beings and animals is due to human capability to perform certain actions that only human beings can perform due to having reason. However, in the instance of a young child who is not yet able to reason, Aristotle’s statements are highly problematic. CanRead MoreAristotle’s Theory of Virtue and Happiness1621 Words   |  7 PagesAristotleâ€℠¢s Theory of Virtue and Happiness Aristotle was one of the most respected philosophers of all time. He wrote on many subjects covering a wide range of topics; politics, psychology, metaphysics, logic and ethics. In the article â€Å"Nature of Virtue† written by Aristotle, his theory of a persons happiness and good morals is explained. I agree that a human’s goal in life is to be happy, and to live a good life but happiness and good do not come hand in hand. 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In the very first sentence of the Nicomachean Ethics, Aristotle introduces his teleological world view by asserting that every activity is aimed at a telos, or end, and how men move from potency to act. Aristotle then proceeds to outline his argument using the Teleological approach as he tries to answer the question: â€Å"what isRead MoreAristotle s Virtue Ethics Principles1380 Words   |  6 PagesAristotle’s Virtue Ethics foundational principle resides in happiness. Aristotle believes that the goal of human life is to be happy, but to live a happy, moral life; an individual needs to be virtuous in character. To help us understand this, Aristotle first explains that there are two kinds of virtues: intellectual virtue and moral virtue. Intellectual virtue can be learned through teaching, which requires experie nce and time. Moral virtue on the other hand, comes as the result from habit. 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Aristotle offers four cardinal moral virtues: prudence, temperance, courage, and justice, the last of which he elaborates on greatly in Book V. He states that there are two components of justice: lawfulness and equality. Within theRead MoreComparing Aristotle And John Stuart Mill1130 Words   |  5 PagesChelsea Kearney PHIL 231: Ethics 28 April 2015 Essay 2 Comparisons on Pleasure in Morality The role of pleasure in morality has been examined thoroughly throughout the beginning of philosophy and continues to be a questionable issue. With these in-depth examinations, some similar outlooks as well as differing views have been recorded. Many philosophers have dissected this important topic, however I intend to concentrate of the famous works of Aristotle, Immanuel Kant, and John Stuart Mill.

Alfred Hitchcocks Elements Of Suspense In Psychodo

‘Busayo Oladipupo Professor K. Lyon Cinema 101 – 01 Dec 13th, 2017. Final Paper Alfred Hitchcock was a renowned film director known for his elements of suspense and psychological thrillers. His most popular work psycho uses the story of a phoenix secretary (Marion Crane) who embezzled money from a client to unveil the psycho in the male character (Norman Bates). The success of the film is greatly relied on Hitchcock’s unique techniques in creating tension and suspense. Elements that contributed to the success of the film include motifs and parallels, and perspective used. The most prominent motifs in psycho are birds, eyes and mirrors. Hitchcock uses birds to support the theme of duality in the film. In one critical scene where Norman†¦show more content†¦These instances lead to eyes taking significance in the film, and implicates the audience on the note that the film is showing what should not be seen. Unlike Norman’s other victims that were not detailed, Mrs. Bates and Marion’s eyes depict a watchful one that threatens Norman therefore leading to their deaths. Mirrors were also used throughout the film to enhance the theme of duality. After Marion stole the money, Hitchcock recurrently compares her with her reflection (like in the used car lot), even though she rarely looks at it. Marions refusal to look at own reflection in the mirror underscores that she is going to keep going in the path that she has chosen and not look back. Marions denial of her reflection led her to the Bates Motel where she met with her death. The shift in narration of Psycho has been a topic worth discussing in the world of film making. Most films employ a system of restricted narration, which conveys external events as well as the knowledge, thoughts and feelings of one or two major characters without the intervention of an explicit narrator. But there is a significant shift of narration from restricted to omniscient that Hitchcock used to keep the audience engaged with the film. The early scenes and exposition of the film is focused on Marion. The audience see things from the perspective of Marion – her theft, her relationships as an employee and as a woman. Different point of view shots highlights that the film is focused on Marion’s

Analysis Of Ayn Rand s Anthem - 1625 Words

Totalitarianism is a type of political system in which the government controls everything. There are no limits to the government’s authority as it strives to keep everything and everyone equal. Totalitarianism plays a big role in the novel Anthem, where everyone is restricted and ruled by the government with no opinion or way out. People who are determined do their best to outsmart the government but most fail because they eventually just give in. However, this is tested when the main character in Anthem, Equality, starts realizing what the government is doing to them is wrong. He starts building on a mind of his own, educating himself in order to surpass the limitations imposed by his government. He works in secret to discover new ways to improve the way they live. He is able to work in secret for a significant amount of time, but his actions are eventually discovered. Once this happens his ideas are judged and threatened with destruction because they pose a threat to the uni form order of the society. Ayn Rand analyzes the concepts of uniformity, individuality, and rebellion throughout her dystopian novel Anthem to argue that totalitarianism is harmful the population. One of the main focuses of society that advocates totalitarianism is uniformity. A society such as this works towards uniformity by oppressing its population’s individuality and promotes a standardized environment. In this environment citizens are restricted in every way of life to ensure that no one has moreShow MoreRelatedCritical Analysis Of Fahrenheit 4511266 Words   |  6 PagesTo begin, in Fahrenheit 451, Ray Bradbury incorporated: a censorship aspect intended for the book, social commentary, and the social critical analysis which relates to conflicts in our world today. To continue, censorship can be considered a â€Å"threat† to society, for example, Bradbury uses the concept of the overuse of media and how it can affect the world and the people around you. Furthermore, Bradbury’s key focus was to satirize the excessive use of television and the media as a news and entertainment

Are Customer loyalty and online grocery shopping linked in anyway Free Essays

string(140) " electronic mail provided the topic with adequate inside informations about the study and besides what their information would be used for\." How client trueness and on-line food market shopping in anyway are linked or affected by one another? The wide job country or publish that this pupil wanted to turn to was to happen a correlativity between client trueness from the early phases when food market shops where traveling to the online market topographic point, and how, if any manner they are linked. They will besides supply research into the country that is on-line food market shopping and client trueness, to set up a nexus between the two and to analyze the grounds as to why people choose to shop online instead than in shop. Keywords o Customer Loyalty o Grocery Shopping o Online Grocery Shopping o Attitude to shopping online o Links between client trueness and on-line food market shopping o Customer trueness strategies o Shoping Rewards strategies o Internet shopping o E-loyalty Literature Search RE Anderson, SS Srinivasan – Psychology and Selling, ( 2003 ) Eaˆ?satisfaction and eaˆ?loyalty: A eventuality model. We will write a custom essay sample on Are Customer loyalty and online grocery shopping linked in anyway or any similar topic only for you Order Now Wiley Periodicals, Inc. [ Cited by 331 ] SS Srinivasan, R Anderson, K Ponnavolu – Journal of Retailing, ( 2002 ) Customer trueness in e-commerce: an geographic expedition of its ancestors and effects. Elsevier Science Inc. [ Cited by 467 ] MA Morganosky, BJ Cude – International Journal of Retail A ; aˆÂ ¦ , ( 2000 ) Consumer response to online food market shopping. MCB UP Ltd – [ Cited by 116 ] Lisa O’Malley – Selling Intelligence A ; Planning ( 1998 ) â€Å" Can trueness strategies truly construct trueness? . MCB UP Ltd [ Cited by 91 ] Literature Review Compare your mentions to the 1s chosen by the pupil In comparing with the mentions that I found through my literature hunt, there is a wider spread between my beginnings and that of the subjects discussed by the writer of my chosen undertaking. The chief distinguishing country was the keywords that were used to execute my literature hunt. I personally believe that the spread between both our consequences, was that my mentions where really generic given information about that peculiar subject. Whereas the pupils mentions where highly narrow and really near to the issues being discussed, the bulk of the mentions were in line with their point of position. Are any the same? What is different? The mentions that I found where really different to that of the pupil, the bulk of my mentions were surveies into the cardinal subject countries for illustration ‘e-loyalty ‘ and ‘customer satisfaction ‘ . Unsurprisingly none of our mentions matched, the bulk of my consequences were for that specific subject as I saw tantrum. Look up some of their mentions†¦ How good are they? The mentions chosen by the pupil were really good chosen I believe as they were relevant to their research country. However in my sentiment the quality of the mentions could hold been better. Having found some of their diaries through Google ‘s Scholar, they were non extremely rated in this subject country. That leads me to oppugn some of the points raised in the study. The bulk of mentions I believe were chiefly in support of their position. This is what I would anticipate from this type of subject. However I believe it would hold been a much more compelling study if we were given an opposing position every bit good, hence doing their statements interesting. During the chapter where the pupil was explicating the history of the Internet, wholly there mentions in that paragraph were in support of the points being raised which is what would be expected when a subject is being explained. Can you judge the quality of their mentions? I personally believe that the quality of the mentions obtained by the pupil was of exceeding quality, they were relevant to the point that was being made. I personally followed up a few of their mentions and the three that I followed were of highly high credibleness. For illustration the diary Lewin, C ( Editor ) . ( 2004 ) . Research Methods in the Social Sciences. Harmonizing to Google Scholar, had been cited by other readers and authors 89 times, since it was published in 2005, this is a really good indicant that the beginning and writers positions are extremely respected on this field of subject besides lending to the credibleness of the beginnings used in this article. For Comments Please Refer To Original Post on Victory Capable: WK 4 – Research Ethics Topic: Learning Journals Group 5 Writer: DERICK AGYEPONG BOATENG Date: 08 January 2011 13:13 How the research was carried out? ( E.g. study, questioning ) In my chosen undertaking, Primary research was used both in the signifier of a study to mensurate public sentiment of on-line food market shopping and besides of a personal rating of Tesco ‘s web based food market shopping site. This questionnaire was sent out to an estimated 300 respondent ‘s via an e-mail nexus who attend the University of Portsmouth Computing and Maths section. Some questionnaires were besides sent to friends and household members of the research workers – but the exact sum is non disclosed. Did it affect human topics? ( Did people get involved? ) Yes the study included human topics, the study contained a sum of 12 inquiries, in which respondents gave background inside informations foremost ( sex and age group ) in order for the research worker to construct up a profile of the respondent ‘s. They so proceeded to reply inquiries based on on-line food market shopping experience and wonts. This was a quantitative survey incorporating structured inquiries with a choice of pre-set replies. This type of research allowed for a standardized set of informations to be collected from the respondents which could be easy analysed to look for possible forms and tendencies in the replies given. Do you believe that all the ethical issues were covered? Were there any ethical quandary that you think were non adequately addressed? I believe that the pupil covered all the ethical countries in the study ; they besides completed an ethical scrutiny which was mentioned in the study but non included. I presume that the electronic mail provided the topic with adequate inside informations about the study and besides what their information would be used for. You read "Are Customer loyalty and online grocery shopping linked in anyway" in category "Essay examples" I am assured that no ethical boundaries where crossed in the executing of this survey. From the study no bush leagues where sampled in the study as their sentiments would non be relevant to the subject being investigated. In your sentiment, do you believe that failure to turn to any ethical issues reduced the credibleness of the consequences from this Undertaking? ( Gave readers an alibi to dismiss those findings? ) . I personally do non believe that credibleness of this undertaking was any affected by any ethical issues that may hold arose. The mode in which the pupil created the questionnaire for illustration, one time a respondent had entered their age the system would find whether they were of legal age to take part in the questionnaire before continuing. This was critical in guaranting that bush leagues did non by chance take part in the survey without parental consent. There was no ground from the undertaking study that would bespeak to readers to oppugn the findings. However there are issues that I believe should be raised about the dependability of the consequences obtained. To me personally the targeted group does non look to be the typical food market shopper. I think it would hold been a much more bewitching if the questionnaire was made available to supermarkets to let their clients to supply their sentiments as good giving a much wider range of participants and guaranting that the con sequences are justified. For Comments Please Refer To Original Post on Victory Capable: WK 5 – Research Design Topic: Learning Journals Group 5 Writer: DERICK AGYEPONG BOATENG Date: 13 December 2010 12:27 The intent of this research is to look into why e-waste is a turning concern. Suggest ONE research attack ( methodological analysis ) , a research inquiry, a research method and a sampling scheme which would let you to research this inquiry successfully. To get down, I started by making a really general hunt as to what e-waste is and to familiarize myself with the job being investigated. I rapidly came across statistical grounds that this issue is much bigger than what I ab initio thought. Below is a speedy snipping of the issues that I came across. â€Å" Thirty million computing machines are thrown out every twelvemonth in the US entirely, and many are dumped in India and China. Some 70 % of the heavy metals in landfills come from electrical equipment waste. † Beginning: hypertext transfer protocol: //news.bbc.co.uk/1/hi/world/south_asia/3307815.stm From this initial hunt I was able to rapidly make up one’s mind that a questionnaire would be the most suited method of transporting out the research. These questionnaires can be given to both consumers to derive an apprehension of their position points and how this issue affects them. The 2nd group that the questionnaire could be given to, would be those in industry, including a sample from fabrication, providers and besides retail merchants, this would supply a suited apprehension on how this issue affects all those concerned. Some illustration inquiries that could be posed in the questionnaire could include: 1. How do you dispose of defective points? a. Throw in general waste B. Shit at land fill c. Find suited recycling strategy d. Donate to charity 2. Would you be more likely to utilize recycling strategies if they were free or small cost to you? a. Yes B. No c. Maybe ( Please give ground ) These inquiries would be aimed at consumers, it would be ideal to hold different types of inquiries for those other sectors that are besides being investigated to truly understand the impact this issue is holding on the environment and besides a suited solution that could be implemented to cut down the impact. See your ain Study Project Report: In the undertaking that I ‘m reviewing, the research worker used a fixed Research Design. The research worker specified in advanced what methods were traveling to be used to roll up qualitative informations. These included a questionnaire to prove both facets of the primary research and besides a personal rating of the Tesco.com web site. Unfortunately in my chosen undertaking, there was no reference of any variables, but from my consideration I can place two dependent variables. The first 1 would be age this would be dependent on the respondent ‘s gender, from the consequences included in the study, it fair to state that the bulk of the respondents were males, which were dependent on the topic ‘s age, which was between 18 and 30. There was no sample inquiries attached to my chosen undertaking ; nevertheless from what was discussed and besides the consequences, I can construct a image of the type of inquiries asked in order to have those consequences. There does look to be usage of both nominal and numeral informations types to have the replies that was gained from the study. Capable: WK 6 – Research Design 2 Subject: Learning Journals Group 5 Writer: DERICK AGYEPONG BOATENG Date: 04 January 2011 02:24 How much consideration did the writer give to taking a Research Design at all? I believe that the writer of my chosen research did n’t take that much clip in order to take their research design, as I presume that one time the aims were determined, it would hold been directly frontward to reason that a study would be the most efficient method of roll uping qualitative informations that can be easy analysed at a ulterior phase. However I do believe it was a good thought for the research worker to besides include a personal rating of an bing on-line food market shop which at the clip appeared to be making good. I presume that there must had been some thought nevertheless no grounds or treatment took topographic point in the concluding study, as to what countries to look into and what the primary end to be achieved from this private survey. Do you hold any grounds that the writer considered any pick of design? From what I have read in this undertaking there is no treatment from the writer, sing a suited research design. However in the Methodology portion, the research worker did discourse really briefly what methods were traveling to be used to bring forth concrete consequences, from which they could establish the study upon. Did the writer usage a Flexible Research Design and, if non, do you believe that there were possibilities for qualitative research that were missed? Give grounds for your reply. The research worker of my chosen undertaking used a flexible research design, this is apparent in the type of research used, they utilised both questionnaires and besides personal rating into research inquiry. However I do believe that an chance to capture qualitative informations was missed by the research worker, I believe that this would hold given the undertaking a much more compelling grounds to back up their concluding decision, for illustration the research shows that 72 % of respondents would see utilizing on-line supermarkets in the close hereafter – it would hold provided the reader with a much more in deepness analysis if we were provided the chance to happen out what the respondents sentiments on what might alter in the close hereafter for them to see utilizing on-line supermarkets. Remarks Forward Remarks 1 Writer: THOMAS ELLIOTT Date: 09 November 2010 21:51 I see you have undertaken an indepth literature hunt and compared it with your allocated undertaking successfully. I feel the key words you highlighted are of a high criterion and after sing some of the links you posted, they look really relevant to the capable country and besides really dependable and if I were composing an essay on â€Å" on-line shoping and client trueness † and I got the same hunt consequences, I would non waver to utilize the links you have highlighted. Out of interset what search engine did you utilize? CiteULike? Google Scholar? 2 Writer: DERICK AGYEPONG BOATENG Date: 10 November 2010 11:44 Thank you. I used both to be honest, picking the most relevant from both beginnings. But I believe Google Scholar was the most comprenshive with its broad catelog the biggest job was delving through them all to happen the ‘golden nugget ‘ 3 Writer: THEO POWELL Date: 17 November 2010 15:50 Seems like an interesting survey undertaking to cover, with a batch of information out at that place to cover. With this being said how hard did you happen it to happen the right type information, to assist back up your farther research and analysis on the undertaking? 4 Writer: THOMAS ELLIOTT Date: 29 November 2010 23:03 Yes, one agree with you, out of the two Google bookman is, in my sentiment, the most good but I do experience the consequences brought up in both sites are either be excessively specific to certain topics countries or on the other manus excessively wide and non concentrate down plenty, hence doing both sites reasonably boring and slippery to utilize when seeking for stuff when researching a specific subject country. 5 Writer: DERICK AGYEPONG BOATENG Date: 08 January 2011 12:16 Thank you for your remarks – @ Theo – It was quiet hard at first if I was to be honest. I had to maintain in head the research aim and what was to be achieved, from that point I considered any information that would be necessary to carry through this. @ Thomas – Yes that is an interesting point to raise, but I believe that if you combine both together you will have a much more relevant consequences that can be of usage. Capable: WK 7 – Data Collection Methods Topic: Learning Journals Group 5 Writer: DERICK AGYEPONG BOATENG Date: 04 January 2011 02:55 7.1 â€Å" Assorted Method is the usage of both qualitative and quantitative methods to analyze phenomena. These two sets of methods can be used at the same time or at different phases of the same survey. † Beginning: hypertext transfer protocol: //www.uwex.edu/ces/tobaccoeval/glossary.html The difference between Single Approach Design is that merely one research scheme is used, such as sampling, informations aggregation, or informations analysis where as in Mixed Approach Design utilizing a combination of two or more methods in sampling, informations aggregation or information analysis. Beginning: hypertext transfer protocol: //en.wikipedia.org/wiki/Multimethodology 7.2 Locate the subdivision in your chosen Study Project for the Part 1: Appraisal, where the writer has chosen to get down the information aggregation. For my chosen undertaking, the research worker used a assorted attack design, this is apparent in their research design, their primary research was a questionnaire, this was used for it efficiency in obtaining relevant and precise information from the respondents. And a secondary research was a personal rating of Tesco ‘s on-line food market shopping service. The rating examined characteristics of the web site and how this could play a portion in client trueness and keeping. I believe that this was an appropriate method for the research inquiry that was posed. It allowed relevant information to be extracted from participants and was less clip devouring than an interview. In my observation of this undertaking, I believe that the application of the study would hold been more relevant if it was to be given to those in the class that would purchase food market shopping, those in the age of 30 – 50, who presently shop at traditional food market shops to happen out their sentiment on how on-line food market shopping will impact them, and if they will demo trueness to a specific trade name. I believe this would hold besides supported the research worker ‘s bing study which was taken by chiefly male pupils at the University of Portsmouth. I would see the consequences obtained by the research worker as believable, because the right inquiries were asked to participants, from the typical age group that would be most likely to shop online. However with that being said, I still believe that this would hold been a much more compelling undertaking had the reader given both sides of the statement. From the research undertaking that I was reviewing, I believe the user chiefly utilised quantitative research method. I personally do n’t believe utilizing merely a Quantative method produced the most concrete consequences, for the specified subject country, had the research worker utilized triangulation in their research as to utilize multiple signifiers of research in the research design it would hold allowed the consequences to be much more enlightening into the shopping wonts and trueness of participants. I think that the research worker took the necessary safeguards to guarantee that all facets of the study was ethical, they mentioned finishing an ethical studies, and assured readers that no bush leagues would be involved in the study, there is besides grounds that they planned the most effectual manner to transport out the research before supplying to participants to finish. There are presently no concerns that I would raise in respect to how ethical the research was, all expected undertakings and treatments that took topographic point instantly extinguished any uncertainties that were raised. I believe that the research scheme was appropriate for the purposes specified in the debut of the papers ; they were able to supply a house relationship between the usage of on-line food market shops and client trueness ; which showed a positive correlativity between high client satisfaction when utilizing an on-line food market shop and high client trueness. The usage of interviews would hold given this research topic a more in-depth apprehension to attitudes of those who complete food market shopping online and besides those who do n’t and what their ideas are for the hereafter of on-line food market shopping. How to cite Are Customer loyalty and online grocery shopping linked in anyway, Essay examples

Change In The Woolworths Supermarkets †MyAssignmenthelp.com

Question: Discuss about the Change In The Woolworths Supermarkets. Answer: Introduction The Woolworths Supermarket is an Australian grocery store which is owned by the Woolworths Limited. The given company forms a duopoly along with Wesfarmers and Woolworths. The company is a major in the food grocery industry. With around 1000 stores across Australia, the company aims to provide convenience to the customers and good products at reasonable prices (Woolworths.com.au., 2018). The company has over 202,000 employees under the brand name and maintains a hierarchal structure. Innovation is often taken to be an essential aspect of the organization. The given report throws light on the change in the organization with respect to technology. Findings and Analysis The change in the organization The organization Woolworths implemented a technological change in the last 12 month. The company began to realize the importance of adapting to the new technology in an organization and decided to utilize the technology in order to enhance its operations. The primary triggers for such a change were the increased competition from its Australian counterparts Wesfarmers and Coles. Another trigger for change was to tap the new era of growth. The given initiative for change began to take place in 2016 whereby the company began to realize and strategically plan to make use of the technological developments in order to enhance the effectiveness of business operations (Baldwin Scott, 2013). The company has also made elaborate plans to transform its supply chain which has been dubbed as the Mercury 2. The company for this purpose, had appointed Matt Stanton as the transformation or change officer for the given change in the organization. During the year, Woolworths started its cost reduction initiatives and started making use of an effective technology (Link, 2013). The company also plans to make use of the customer insight tool which is an application which will help the company to make better use of its customers. Through the given initiative, the company plans to raise and uplift its sales by 1.8% as it is currently not satisfied with its current sales target. Another change that the company aims to make in this field is that it wants to establish its online store successfully in order to uplift its online sales. To promote the technological change and in order to ensure that the maximum sales takes place, Woolworths has partnered with eBay and Big W stores (Monahan, 2013). This change in the technological processes of the company is expected t bring about huge changes in the company and bring it a higher revenue base. Forced Field Analysis Force Field Analysis can be described as a tool which is used in order to analyze the changes that are necessary to make in the organization. The Force Field Analysis was created by Lewin in 1940s in order to help the business organizations to make a go or no go decisions. In the Forced Field Analysis, equilibrium needs to be reached in between the drivers for change and the resistors for change (Lorenzi Riley, 2013). According to the given theory, these driving forces needs to be strengthened and resisting forces need to be weakened. Forced Field Analysis for the change at Woolworths: Step 1 :Defining the plan for the change process: The primary plan for the change process is to bring about technological change in the company that uses customer tools to enhance the satisfaction level of the different customers and to increase the sales of the company. Step 2: Identifying the drivers In the second step., the forces which are driving the change need to be analyzed. These drivers can be both internal as well as external (Frame White, 2014). The internal drivers to change include: Outdated technology Declining sales Need to increase profitability The external drivers are : The changing market landscape Changing trend. Step 3: Identify Forces against Change In the given step the factors which work against the change that needs to be identified. For Woolworths the changes are as follows : Internal resistors Budget constraints Resistant from employees (Calel Dechezlepretre, 2016). External resistors maybe: Government legislation Customer responsibilities Partners Step 4: Assigning scores For each factor certain scores need to be assigned from one to five which help to determine the influence that a give factor has on the change plan. The scores then need to be added up for each side. Step 5: Analyze and Apply This analysis can be used to decide whether it is viable to move forward with the change or to think about more forces which might go a long way in deciding whether to go forward with the change or to adopt another measure (Goetsch Davis, 2014). It also helps in identification of other better factors. To convert the resistors to the drivers the following steps might be undertaken: Training the employees in order to remove their resistance. Changing the organizational structure. Quality Management System Quality Management system can be defined as a set of practices and processes which are highly focused on the enhancement of customer satisfaction. The givenquality management is aligned with the primary purpose of the organization and all the resources required for it need to be checked. As Woolworths does not have a well defined QualityManagement system in the last 12 months, the given steps have been suggested to develop a quality management system at Woolworths: Clarifying the vision, mission and Values The vision, mission and values of the organization need to be incorporated in the employees. This is because the employees form an essential part of the organization and it is very important for them to ensure that they understand where the organization wants to head (Ross, (2017). Identify Critical Success Factors (CSF) The Critical Success factors need to be identified. It is important for the organization to ensure that the objectives of the firm are met with and the performance based measures are given to ensure that Woolworths remains on its right path. Some example CSF: Financial Performance Customer Satisfaction Product Quality Developing measures for the factors After the CSFs are identified, it is important for the firm to find certain measures so as to track the progress of the organization. This metric helps the firm to remain on track with the organizational goals and objectives. For instance, if the CSF is to increase customer satisfaction then, there should be a goal for that in order to ensure that this objective is properly met with . Identify Key Customer Group Woolworths has a well defined customer target group. This makes it important to develop products which are appropriate for the group (Chanthadavong, 2018). The given customer group also includes the employees of the organization. Solicit Customer Feedback The customer feedback goes a long way in determining the success of the given organization. Only when the views of the customers are taken, will the organization will be successful in making an effort to offer products to ensure maximum satisfaction. Developing a Survey Tool A survey tool needs to be developed based on the findings with reference to the offerings which are most preferable to the given customer group. Various online surveys are available which help the company to see to it that how the customers are reacting to their products and how they want to be served (Financial Review., 2018). The survey needs to target all the customer groups so that it is easy for them to identify where the company is lagging in order to ensure the company takes time to improve the same. Development of an Improvement Plan Once the base has been set, it is important for the company to see to it that it starts developing the aims and objectives and uses SMART goals to achieve its goals. The goals may be : Improving customer purchases Improving customer servicing Managing the Performance Conducting re-survey As the given performance management is of 12 months, after the given steps have been implemented , after a period of 6 months, a re-survey can be conducted to check whether the customers are satisfied and the role of the organization have improved or not. Monitoring Change Once this is done, it is very important for the company to see to it that the Critical Success Factors are monitored and changed accordingly (Afr.com ., 2018). As Woolworths start achieving success with respect to this aspect, they can see to it that the given system is employed at their marketing level as well. Lastly, they need to check that the technology used is up to date and that the improvements are supported by it. Conclusion Therefore, from the given analysis it can be stated that Woolworths has been trying its level best to ensure that the company is successful in carrying out the operations of the firm and to implement the stated change in the organization. As seen from the analysis, the primary changes that they plan to incorporate in their business are the change related to the technology used by the firm and to begin using more customer centric technological tools. They also plan to expand their online business by using various marketing techniques. The forced field analysis reflected that the company has more drivers than resistors and that the change is being accepted by all. Lastly, the quality management system has been suggested which Woolworths can incorporate to improve their operations References Afr.com ., 2018. Woolworths dives into technology. Retrieved from https://www.afr.com/opinion/columns/woolworths-dives-into-technology-20130828-j0gdx Baldwin, W., Scott, J. (2013).Market structure and technological change(Vol. 18). Taylor Francis. Calel, R., Dechezlepretre, A. (2016). Environmental policy and directed technological change: evidence from the European carbon market.Review of economics and statistics,98(1), 173-191. Chanthadavong, A. (2018).?Woolworths eyes new technology for next phase of growth | ZDNet.ZDNet. Retrieved 2 April 2018, from https://www.zdnet.com/article/woolworths-eyes-new-technology-for-next-phase-of-growth/ Financial Review (2018). Woolworths seeks technology edge after completing $100m Project Galaxy.. Retrieved 2 April 2018, from https://www.afr.com/technology/woolworths-seeks-technology-edge-after-completing-100m-project-galaxy-20150313-143i2z Frame, W. S., White, L. J. (2014). Technological change, financial innovation, and diffusion in banking.The oxford handbook of banking, 271. Goetsch, D. L., Davis, S. B. (2014).Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Link, A. (2013).Technological Change Productivity Growth. Routledge. Lorenzi, N. M., Riley, R. T. (2013).Organizational aspects of health informatics: managing technological change. Springer Science Business Media. Monahan, T. (2013).Globalization, technological change, and public education. Routledge. Ross, J. E. (2017).Total quality management: Text, cases, and readings. Routledge. Woolworths.com.au (2018).Woolworths.com.au. Retrieved 2 April 2018, from https://www.woolworths.com.au/